2020 has been a year of new challenges and unexpected obstacles. fueled in large part by the coronavirus pandemic. COVID-19 impacted nearly every aspect of the global economy.
Digitalmania studio wasn’t spared either, but with the benefit of hindsight, we can say proudly that we overcame it.
The Infinite loop started the year off right, in less than three months our team building activity was an international best-seller in B2B with +135 on-site team-building sessions, for +7K employees.
During that time, we were honored in Poland with the “BEST TEAM BUILDING PRODUCT” award at the Gala MP Power Awards. One of Europe’s most prestigious event industry competitions.
That’s when things began to shift; as the Covid crisis spread around the globe, our event agency partners and HR clients suffered major losses.
Knowing that The Infinite Loop was built for on-site activities, we didn’t take long to note the significant decrease in the number of events per day.
We had to take steps to address the challenge by giving our partners and customers a product that was acceptable for the situation.
All it took was a month of brainstorming meetings and experimentation to switch TIL from VR to the web browser while retaining the same user interface and company results, and we called it a day. The Infinite loop Online.
The Infinite Loop online growth was remarkable, in just 8 months we concluded more than 367 online team-building sessions, for + 17K employees with the support of our partners all over the world.
During that time, we kept enhancing the activity .
We added the customization features, session duration, and the option to change the language per player for Multilanguage events.
Warshmallows is community-centered since day one. We couldn’t wait for the game’s final release to start receiving feedback.
As a result, we launched our first closed beta on Steam in February 2020.
Since then, we’ve been updating the build on a weekly basis… Yeah, weekly 😉 with the following results:
20+ new features
3 new characters
4 new environments
2 new modes